Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mountain Project
Ikon Pass16/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Sports”
Has a subtitle
“Connect with Adventure”
6/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 60 characters.
Opens with a tight hook
First paragraph is 262 characters.
935 characters.
Enough substance
1,826 characters.
8 bullet lines, 1 paragraph breaks.
Easy to scan
22 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.57 average.
Rating of 4.5 or higher
4.65 average.
4,590 ratings.
Enough ratings to be trusted
27,574 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “Bug fixes and maintenance.”
Release notes say something
Generic notes: “Small fixes, big days ahead. See you out there.”
1 language.
Localised listing
2 languages.
79 MB.
Reasonable download size
334 MB.