Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
BECU
Sound Credit Union Mobile4/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 501 characters.
Opens with a tight hook
First paragraph is 168 characters.
889 characters.
Enough substance
608 characters.
9 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.74 average.
70,663 ratings.
Enough ratings to be trusted
9,102 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 95 days ago.
Updated recently
Last update 4 days ago.
143 characters of release notes.
Release notes say something
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
1 language.
Localised listing
1 language.
102 MB.
Reasonable download size
180 MB.