Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
BECU
KeyBank Mobile Banking4/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Online & Simple Banking”
Could not read the store page.
Uses the 30 characters
23/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “banking”.
First paragraph is 501 characters.
Opens with a tight hook
First paragraph is 202 characters.
889 characters.
Enough substance
2,668 characters.
9 bullet lines, 2 paragraph breaks.
Easy to scan
30 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.72 average.
70,663 ratings.
Enough ratings to be trusted
255,727 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 95 days ago.
Updated recently
Last update 10 days ago.
143 characters of release notes.
Release notes say something
187 characters of release notes.
1 language.
Localised listing
3 languages.
102 MB.
Reasonable download size
147 MB.