Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EPA AIRNow
Air Quality & Pollen - AirCareAir Quality & Pollen - AirCare
Air pollution, pollen and UV
10/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “AirCare”.
No filler words.
No wasted words
No filler words.
“Weather”
Has a subtitle
“Air pollution, pollen and UV”
7/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “air”, “pollen”.
First paragraph is 353 characters.
Opens with a tight hook
First paragraph is 136 characters.
353 characters.
Enough substance
1,458 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
16 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
8 iPad screenshots.
3.16 average.
Rating of 4.5 or higher
4.78 average.
578 ratings.
Enough ratings to be trusted
3,253 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 37 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “-Text Improvements - Minor Bug Fixes”
Release notes say something
144 characters of release notes.
1 language.
Localised listing
1 language.
40 MB.
Reasonable download size
39 MB.