Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EPA AIRNow
AirNow - Air Quality & AQIAirNow - Air Quality & AQI
Pollution Forecast & Weather
10/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Air Quality & AQI”.
No filler words.
No wasted words
No filler words.
“Weather”
Has a subtitle
“Pollution Forecast & Weather”
7/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 353 characters.
Opens with a tight hook
First paragraph is 51 characters.
353 characters.
Enough substance
1,099 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
13 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.16 average.
Rating of 4.5 or higher
4.49 average.
578 ratings.
Enough ratings to be trusted
1,160 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 37 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “-Text Improvements - Minor Bug Fixes”
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
15 languages.
40 MB.
Reasonable download size
10 MB.