Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Khan Academy
edX online learning12/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“You can learn anything”
Has a subtitle
“Career skills + certificates”
22/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 33 characters.
Opens with a tight hook
First paragraph is 126 characters.
2,294 characters.
Enough substance
1,686 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
11 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.57 average.
Rating of 4.5 or higher
4.77 average.
111,924 ratings.
Enough ratings to be trusted
10,752 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 50 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “∙ Bug fixes and performance improvements.”
Release notes say something
Generic notes: “Bug fixes and improvements.”
26 languages.
Localised listing
2 languages.
52 MB.
Reasonable download size
56 MB.