Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Goodbudget Budget Planner
YNAB25/30 characters used.
Uses the 30 characters
4/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Money & Expense Tracker”
Has a subtitle
“Never worry about money again”
23/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 54 characters.
2,813 characters.
Enough substance
3,885 characters.
22 bullet lines, 19 paragraph breaks.
Easy to scan
29 bullet lines, 27 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.79 average.
13,474 ratings.
Enough ratings to be trusted
61,705 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Fixes for iOS 27 & Envelopes tab heading display”
Release notes say something
163 characters of release notes.
1 language.
Localised listing
1 language.
23 MB.
Reasonable download size
155 MB.