Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Goodbudget Budget Planner
Budget app - spending trackerBudget app - spending tracker
Budget planner & money tracker
25/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “spending tracker”.
No filler words.
No wasted words
Contains filler: “app”.
“Money & Expense Tracker”
Has a subtitle
“Budget planner & money tracker”
23/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “budget”, “tracker”.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 184 characters.
2,813 characters.
Enough substance
3,981 characters.
22 bullet lines, 19 paragraph breaks.
Easy to scan
17 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.72 average.
13,474 ratings.
Enough ratings to be trusted
16,029 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 30 days ago.
Generic notes: “Fixes for iOS 27 & Envelopes tab heading display”
Release notes say something
236 characters of release notes.
1 language.
Localised listing
10 languages.
23 MB.
Reasonable download size
232 MB.