Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Goodbudget Budget Planner
Spending Tracker25/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Money & Expense Tracker”
Has a subtitle
“Take Control Of Your Money”
23/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 117 characters.
2,813 characters.
Enough substance
1,245 characters.
22 bullet lines, 19 paragraph breaks.
Easy to scan
19 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.78 average.
13,474 ratings.
Enough ratings to be trusted
19,442 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 41 days ago.
Generic notes: “Fixes for iOS 27 & Envelopes tab heading display”
Release notes say something
432 characters of release notes.
1 language.
Localised listing
1 language.
23 MB.
Reasonable download size
50 MB.