Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CARFAX - New & Used Cars
CarGurus: Used & New CarsCarGurus: Used & New Cars
Shop, finance, or sell today.
24/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “New & Used Cars”.
Carries a keyword, not only a brand
Keyword part: “Used & New Cars”.
Contains filler: “new”.
No wasted words
Contains filler: “new”.
“Shop CARFAX with Confidence”
Has a subtitle
“Shop, finance, or sell today.”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “carfax”.
Adds new keywords
No words repeated from the title.
First paragraph is 118 characters.
Opens with a tight hook
First paragraph is 146 characters.
1,566 characters.
Enough substance
1,629 characters.
16 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
4.87 average.
370,661 ratings.
Enough ratings to be trusted
674,024 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 2 days ago.
224 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and improvements.”
1 language.
Localised listing
3 languages.
92 MB.
Reasonable download size
150 MB.