Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Canvas by Instructure
Khan Academy21/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“You can learn anything”
Could not read the store page.
Uses the 30 characters
22/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 24 characters.
Opens with a tight hook
First paragraph is 33 characters.
1,108 characters.
Enough substance
2,294 characters.
6 bullet lines, 3 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.57 average.
2,768,034 ratings.
Enough ratings to be trusted
111,917 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 51 days ago.
Updated recently
Last update 50 days ago.
Generic notes: “- Fixed navigation issues on iOS 27.”
Release notes say something
Generic notes: “∙ Bug fixes and performance improvements.”
30 languages.
Localised listing
26 languages.
209 MB.
Reasonable download size
52 MB.