Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
iSpending - Expense Tracker
MoneyControl Spending TrackerMoneyControl Spending Tracker
Budget Planner & Money Manager
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Expense Tracker”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Income and spending tracker”
Has a subtitle
“Budget Planner & Money Manager”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “tracker”.
Adds new keywords
No words repeated from the title.
First paragraph is 139 characters.
Opens with a tight hook
First paragraph is 78 characters.
2,103 characters.
Enough substance
1,856 characters.
20 bullet lines, 11 paragraph breaks.
Easy to scan
15 bullet lines, 18 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.42 average.
Rating of 4.5 or higher
4.48 average.
634 ratings.
Enough ratings to be trusted
114 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 129 days ago.
Updated recently
Last update 0 days ago.
Generic notes: “- Bug fixes”
Release notes say something
812 characters of release notes.
13 languages.
Localised listing
27 languages.
19 MB.
Reasonable download size
57 MB.