Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Chick-fil-A
Chipotle11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Keyword part: “fil-A”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Mexican Food Pickup & Delivery”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 233 characters.
Opens with a tight hook
First paragraph is 114 characters.
964 characters.
Enough substance
1,114 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
16 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.93 average.
Rating of 4.5 or higher
4.68 average.
4,239,099 ratings.
Enough ratings to be trusted
1,875,719 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 2 days ago.
160 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
138 MB.
Reasonable download size
186 MB.