Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Chick-fil-A
Wingstop11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Keyword part: “fil-A”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Order ahead. Redeem rewards.”
Has a subtitle
“Wings for Delivery or Carryout”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 233 characters.
Opens with a tight hook
First paragraph is 240 characters.
964 characters.
Enough substance
756 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
5 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.93 average.
Rating of 4.5 or higher
4.91 average.
4,239,099 ratings.
Enough ratings to be trusted
1,428,940 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 8 days ago.
160 characters of release notes.
Release notes say something
396 characters of release notes.
1 language.
Localised listing
1 language.
138 MB.
Reasonable download size
220 MB.