Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
12/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Guide to Life's Turning Points”
Has a subtitle
“by Paul O'Brien”
30/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 116 characters.
Opens with a tight hook
First paragraph is 29 characters.
1,411 characters.
Enough substance
2,140 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.84 average.
1,059 ratings.
Enough ratings to be trusted
3,161 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 999 days ago.
Updated recently
Last update 670 days ago.
264 characters of release notes.
Release notes say something
Generic notes: “- Minor optimizations”
2 languages.
Localised listing
1 language.
42 MB.
Reasonable download size
25 MB.