Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
22/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Writing App”.
Carries a keyword, not only a brand
Keyword part: “Write novels”.
Contains filler: “app”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 44 characters.
Opens with a tight hook
First paragraph is 68 characters.
2,322 characters.
Enough substance
1,474 characters.
1 bullet lines, 11 paragraph breaks.
Easy to scan
15 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.40 average.
8,024 ratings.
Enough ratings to be trusted
211 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 21 days ago.
130 characters of release notes.
Release notes say something
263 characters of release notes.
1 language.
Localised listing
13 languages.
18 MB.
Reasonable download size
54 MB.