Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
AfterShip Package Tracker
Package tracker: Parcels Hub25/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Parcels Hub”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Package delivery tracking app”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “package”.
First paragraph is 85 characters.
Opens with a tight hook
First paragraph is 133 characters.
3,834 characters.
Enough substance
2,290 characters.
60 bullet lines, 12 paragraph breaks.
Easy to scan
5 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
3.49 average.
163,477 ratings.
Enough ratings to be trusted
1,299 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “## Fix - Improved user experience of some features”
Release notes say something
206 characters of release notes.
12 languages.
Localised listing
10 languages.
97 MB.
Reasonable download size
30 MB.