Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
KeyBank Mobile Banking
Citizens Bank Mobile Banking22/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Finance”
Could not read the store page.
Uses the 30 characters
7/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 202 characters.
Opens with a tight hook
First paragraph is 96 characters.
2,668 characters.
Enough substance
1,245 characters.
30 bullet lines, 20 paragraph breaks.
Easy to scan
10 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.75 average.
255,727 ratings.
Enough ratings to be trusted
750,029 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 11 days ago.
187 characters of release notes.
Release notes say something
150 characters of release notes.
3 languages.
Localised listing
1 language.
147 MB.
Reasonable download size
314 MB.