Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
KeyBank Mobile Banking
Huntington Mobile BankingHuntington Mobile Banking
Access bank accounts on the go
22/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Access bank accounts on the go”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 202 characters.
Opens with a tight hook
First paragraph is 343 characters.
2,668 characters.
Enough substance
3,689 characters.
30 bullet lines, 20 paragraph breaks.
Easy to scan
27 bullet lines, 31 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.84 average.
255,727 ratings.
Enough ratings to be trusted
284,104 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 2 days ago.
187 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes and enhancements”
3 languages.
Localised listing
1 language.
147 MB.
Reasonable download size
100 MB.