Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
22/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Medicine”.
Carries a keyword, not only a brand
Keyword part: “Clinical Trials”.
No filler words.
No wasted words
No filler words.
“Trials at your fingertips”
Has a subtitle
Could not read the store page.
25/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 407 characters.
Opens with a tight hook
First paragraph is 27 characters.
1,155 characters.
Enough substance
2,027 characters.
18 bullet lines, 4 paragraph breaks.
Easy to scan
7 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.27 average.
Rating of 4.5 or higher
4.53 average.
166 ratings.
Enough ratings to be trusted
201 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2608 days ago.
Updated recently
Last update 51 days ago.
509 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes and functionality improvements.”
1 language.
Localised listing
1 language.
10 MB.
Reasonable download size
28 MB.