Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Depop - Buy & Sell Clothes
Mercari: Buying & Selling App26/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Buy & Sell Clothes”.
Carries a keyword, not only a brand
Keyword part: “Buying & Selling App”.
No filler words.
No wasted words
Contains filler: “app”.
“Thrift Clothing Marketplace”
Has a subtitle
“Earn money and shop discounts”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 182 characters.
Opens with a tight hook
First paragraph is 314 characters.
3,063 characters.
Enough substance
3,940 characters.
1 bullet lines, 11 paragraph breaks.
Easy to scan
41 bullet lines, 16 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.85 average.
1,026,394 ratings.
Enough ratings to be trusted
1,953,266 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
106 characters of release notes.
Release notes say something
Generic notes: “Minor update with some bug fixes and slight tweaks.”
1 language.
Localised listing
1 language.
343 MB.
Reasonable download size
102 MB.