Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
14/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Drawing and Painting”
Has a subtitle
“Toothbrushes and zombies!”
20/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 124 characters.
Opens with a tight hook
First paragraph is 61 characters.
892 characters.
Enough substance
61 characters.
1 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.54 average.
2 ratings.
Enough ratings to be trusted
2,830 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3053 days ago.
Updated recently
Last update 961 days ago.
70 characters of release notes.
Release notes say something
Generic notes: “Bug fixes & improvements.”
2 languages.
Localised listing
1 language.
20 MB.
Reasonable download size
306 MB.