Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Joss & Main
Crate & Barrel11/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Ultimate style edit for home”
Has a subtitle
“Furniture, Registry & More”
28/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 268 characters.
Opens with a tight hook
First paragraph is 302 characters.
1,134 characters.
Enough substance
2,220 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
14 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.71 average.
64,532 ratings.
Enough ratings to be trusted
13,548 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Thank you for updating the Joss & Main app! This version has more perf…”
Release notes say something
978 characters of release notes.
2 languages.
Localised listing
1 language.
282 MB.
Reasonable download size
187 MB.