Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Joss & Main
Chairish - Furniture & Decor11/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Furniture & Decor”.
No filler words.
No wasted words
No filler words.
“Ultimate style edit for home”
Has a subtitle
“For Chic & Unique Homes”
28/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 268 characters.
Opens with a tight hook
First paragraph is 251 characters.
1,134 characters.
Enough substance
1,765 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
8 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.89 average.
64,532 ratings.
Enough ratings to be trusted
39,683 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 94 days ago.
Generic notes: “Thank you for updating the Joss & Main app! This version has more perf…”
Release notes say something
Generic notes: “Minor bug fix”
2 languages.
Localised listing
1 language.
282 MB.
Reasonable download size
86 MB.