Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Inova
Virginia Cardinal Care5/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Medical”
Has a subtitle
“Virginia Medicaid Managed Care”
7/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “virginia”, “care”.
First paragraph is 242 characters.
Opens with a tight hook
First paragraph is 257 characters.
999 characters.
Enough substance
910 characters.
8 bullet lines, 3 paragraph breaks.
Easy to scan
5 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.80 average.
814 ratings.
Enough ratings to be trusted
7,493 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 366 days ago.
Updated recently
Last update 185 days ago.
Generic notes: “Miscellaneous fixes and improvements.”
Release notes say something
Generic notes: “Bug fixes and improvements”
12 languages.
Localised listing
2 languages.
171 MB.
Reasonable download size
26 MB.