Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Schwab Advisor Center® Mobile
Schwab Network29/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Market News & Education”
7/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 191 characters.
Opens with a tight hook
First paragraph is 446 characters.
2,077 characters.
Enough substance
873 characters.
2 bullet lines, 46 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
2.45 average.
Rating of 4.5 or higher
3.69 average.
44 ratings.
Enough ratings to be trusted
59 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 65 days ago.
Updated recently
Last update 357 days ago.
196 characters of release notes.
Release notes say something
Generic notes: “Update to Video sorting.”
3 languages.
Localised listing
1 language.
82 MB.
Reasonable download size
23 MB.