Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Costco
Office Depot - Rewards & Deals6/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Rewards & Deals”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 192 characters.
Opens with a tight hook
First paragraph is 118 characters.
1,779 characters.
Enough substance
1,702 characters.
0 bullet lines, 12 paragraph breaks.
Easy to scan
15 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.76 average.
1,301,331 ratings.
Enough ratings to be trusted
60,337 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes and improvements.”
Release notes say something
188 characters of release notes.
2 languages.
Localised listing
1 language.
214 MB.
Reasonable download size
85 MB.