Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hobby Lobby
At Home Stores11/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Design your life at home”
8/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “home”.
First paragraph is 182 characters.
Opens with a tight hook
First paragraph is 16 characters.
951 characters.
Enough substance
606 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.96 average.
Rating of 4.5 or higher
4.37 average.
1,883 ratings.
Enough ratings to be trusted
187 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 232 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “updated to support newer devices optimize bug fixes”
Release notes say something
Generic notes: “- Product information and gallery updates - Improved stability - Minor…”
1 language.
Localised listing
1 language.
47 MB.
Reasonable download size
38 MB.