Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Microsoft Copilot
AVA: AI Productivity Assistant17/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “AI Productivity Assistant”.
No filler words.
No wasted words
No filler words.
“AI-powered productivity”
Has a subtitle
“Voice-Powered Tasks & Notes”
23/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 302 characters.
Opens with a tight hook
First paragraph is 183 characters.
2,432 characters.
Enough substance
271 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.50 average.
1,339,438 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 91 days ago.
Generic notes: “• General quality and performance enhancements.”
Release notes say something
Generic notes: “Bug Fixes and UI Improvements”
33 languages.
Localised listing
1 language.
448 MB.
Reasonable download size
152 MB.