Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Zendesk Chat
Freshchat12/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Chat with customers”
Has a subtitle
“Chat with customers on-the-go”
19/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “chat”.
Adds new keywords
No words repeated from the title.
First paragraph is 191 characters.
Opens with a tight hook
First paragraph is 108 characters.
1,393 characters.
Enough substance
993 characters.
8 bullet lines, 3 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
3.65 average.
754 ratings.
Enough ratings to be trusted
51 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 212 days ago.
Updated recently
Last update 135 days ago.
Generic notes: “Minor fixes and performance improvements.”
Release notes say something
77 characters of release notes.
31 languages.
Localised listing
12 languages.
48 MB.
Reasonable download size
244 MB.