Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Zendesk Chat
Zendesk SKO FY2712/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Chat with customers”
Has a subtitle
Could not read the store page.
19/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “chat”.
Adds new keywords
Could not read the store page.
First paragraph is 191 characters.
Opens with a tight hook
First paragraph is 254 characters.
1,393 characters.
Enough substance
254 characters.
8 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.94 average.
754 ratings.
Enough ratings to be trusted
33 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 212 days ago.
Updated recently
Last update 261 days ago.
Generic notes: “Minor fixes and performance improvements.”
Release notes say something
Generic notes: “schedule optimizations, internal improvements”
31 languages.
Localised listing
11 languages.
48 MB.
Reasonable download size
142 MB.