Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SimDif — Website Builder
Universe Website BuilderSimDif — Website Builder
Full features on your phone
24/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Website Builder”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Full features on your phone”
Has a subtitle
“Custom store and website maker”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “website”.
First paragraph is 245 characters.
Opens with a tight hook
First paragraph is 216 characters.
3,667 characters.
Enough substance
3,998 characters.
41 bullet lines, 20 paragraph breaks.
Easy to scan
27 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.53 average.
1,575 ratings.
Enough ratings to be trusted
9,821 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 60 days ago.
298 characters of release notes.
Release notes say something
Generic notes: “Improvements to in-app support system and bug fixes”
45 languages.
Localised listing
1 language.
17 MB.
Reasonable download size
291 MB.