Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Just Eat: Food and Shops
Deliveroo: Food & ShoppingDeliveroo: Food & Shopping
Takeout & groceries delivered
24/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Food and Shops”.
Carries a keyword, not only a brand
Keyword part: “Food & Shopping”.
No filler words.
No wasted words
No filler words.
“Order food & groceries online”
Has a subtitle
“Takeout & groceries delivered”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “food”.
Adds new keywords
No words repeated from the title.
First paragraph is 262 characters.
Opens with a tight hook
First paragraph is 201 characters.
3,225 characters.
Enough substance
2,026 characters.
20 bullet lines, 7 paragraph breaks.
Easy to scan
15 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.63 average.
9,830 ratings.
Enough ratings to be trusted
206,415 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “We've done some tasty bug fixes and improvements to the app to make yo…”
Release notes say something
642 characters of release notes.
11 languages.
Localised listing
7 languages.
311 MB.
Reasonable download size
376 MB.