Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Just Eat: Food and Shops
Order food & groceries online
24/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Food and Shops”.
Carries a keyword, not only a brand
Keyword part: “Order Food Delivery”.
No filler words.
No wasted words
No filler words.
“Order food & groceries online”
Has a subtitle
“Local Restaurants & Takeout”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “food”.
Adds new keywords
No words repeated from the title.
First paragraph is 262 characters.
Opens with a tight hook
First paragraph is 164 characters.
3,225 characters.
Enough substance
1,305 characters.
20 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.77 average.
9,830 ratings.
Enough ratings to be trusted
171,218 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “We've done some tasty bug fixes and improvements to the app to make yo…”
Release notes say something
Generic notes: “Minor updates and performance improvements”
11 languages.
Localised listing
3 languages.
311 MB.
Reasonable download size
584 MB.