Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Guideline Central (Legacy)
International Guidelines Center, Inc
26/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 329 characters.
Opens with a tight hook
First paragraph is 94 characters.
3,575 characters.
Enough substance
1,018 characters.
30 bullet lines, 15 paragraph breaks.
Easy to scan
3 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.04 average.
Rating of 4.5 or higher
4.79 average.
28 ratings.
Enough ratings to be trusted
136 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 94 days ago.
Updated recently
Last update 566 days ago.
120 characters of release notes.
Release notes say something
Generic notes: “Bug fixes.”
1 language.
Localised listing
1 language.
19 MB.
Reasonable download size
80 MB.