Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CarMax: Used Cars for Sale
Apartment Guide Home RentalsApartment Guide Home Rentals
Find new property to rent now
26/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Used Cars for Sale”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Search Used Cars, SUVs, Trucks”
Has a subtitle
“Find new property to rent now”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “cars”.
Adds new keywords
No words repeated from the title.
First paragraph is 194 characters.
Opens with a tight hook
First paragraph is 40 characters.
1,135 characters.
Enough substance
2,089 characters.
7 bullet lines, 19 paragraph breaks.
Easy to scan
10 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.74 average.
408,158 ratings.
Enough ratings to be trusted
54,036 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 15 days ago.
190 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance enhancements”
1 language.
Localised listing
2 languages.
119 MB.
Reasonable download size
54 MB.