Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Todoist: To Do List & Calendar
Microsoft To DoTodoist: To Do List & Calendar
Task manager & Reminders
30/30 characters used.
Uses the 30 characters
15/30 characters used.
Keyword part: “To Do List & Calendar”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Task manager & Reminders”
Has a subtitle
“Capture Tasks & Set Reminders”
24/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 180 characters.
Opens with a tight hook
First paragraph is 209 characters.
2,567 characters.
Enough substance
2,655 characters.
4 bullet lines, 11 paragraph breaks.
Easy to scan
20 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.72 average.
129,412 ratings.
Enough ratings to be trusted
267,969 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 88 days ago.
148 characters of release notes.
Release notes say something
Generic notes: “We fixed some bugs to improve the app experience.”
19 languages.
Localised listing
34 languages.
367 MB.
Reasonable download size
160 MB.