Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Real-Time Flight Status”
Has a subtitle
“Your Personal Flight Assistant”
23/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “flight”.
First paragraph is 91 characters.
Opens with a tight hook
First paragraph is 478 characters.
1,402 characters.
Enough substance
1,024 characters.
14 bullet lines, 3 paragraph breaks.
Easy to scan
8 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.18 average.
79,400 ratings.
Enough ratings to be trusted
605 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 702 days ago.
Updated recently
Last update 141 days ago.
Generic notes: “zendesk help url updated”
Release notes say something
Generic notes: “In this release we've made some bug fixes and performance improvements…”
1 language.
Localised listing
1 language.
26 MB.
Reasonable download size
199 MB.