Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Steve Madden
Dolls Kill12/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shoes, Handbags & Apparel”
Has a subtitle
“For the Misfits & Miss Legits”
25/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 162 characters.
Opens with a tight hook
First paragraph is 142 characters.
224 characters.
Enough substance
536 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.91 average.
38,814 ratings.
Enough ratings to be trusted
12,311 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 214 days ago.
Generic notes: “Bug fixes and improvements.”
Release notes say something
126 characters of release notes.
7 languages.
Localised listing
1 language.
97 MB.
Reasonable download size
47 MB.