Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Google Maps
InMapz indoor navigation maps11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
29/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Places, navigation & traffic”
Has a subtitle
“maps of airports, malls, parks”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “maps”.
First paragraph is 340 characters.
Opens with a tight hook
First paragraph is 216 characters.
1,838 characters.
Enough substance
2,270 characters.
16 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.13 average.
7,390,866 ratings.
Enough ratings to be trusted
269 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 546 days ago.
Generic notes: “Thanks for using Google Maps! This release brings bug fixes that impro…”
Release notes say something
Generic notes: “+, Fixed some minor bug”
42 languages.
Localised listing
1 language.
470 MB.
Reasonable download size
22 MB.