Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Google Maps
GPS Navigation & Path Finder11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
28/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Places, navigation & traffic”
Has a subtitle
“Offline Maps, Sat Nav, CarPlay”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 340 characters.
Opens with a tight hook
First paragraph is 183 characters.
1,838 characters.
Enough substance
1,661 characters.
16 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.57 average.
7,390,866 ratings.
Enough ratings to be trusted
3,810 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 323 days ago.
Generic notes: “Thanks for using Google Maps! This release brings bug fixes that impro…”
Release notes say something
Generic notes: “maps updated”
42 languages.
Localised listing
1 language.
470 MB.
Reasonable download size
85 MB.