Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Northern Skies eMobile
True North FCU Mobile BankingNorthern Skies eMobile
Northern Skies Federal Credit Union
22/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“True North FCU”
Could not read the store page.
Uses the 30 characters
14/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “true”, “north”, “fcu”.
First paragraph is 252 characters.
Opens with a tight hook
First paragraph is 26 characters.
948 characters.
Enough substance
748 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
12 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.81 average.
349 ratings.
Enough ratings to be trusted
527 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 79 days ago.
180 characters of release notes.
Release notes say something
Generic notes: “General bug fixes and performance enhancements”
1 language.
Localised listing
1 language.
131 MB.
Reasonable download size
67 MB.