Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FarOut: Hike, Bike, Paddle
CalTopo: Backcountry Mapping26/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Hike, Bike, Paddle”.
Carries a keyword, not only a brand
Keyword part: “Backcountry Mapping”.
No filler words.
No wasted words
No filler words.
“Offline GPS Trail Maps”
Has a subtitle
“Route Planning & Navigation”
22/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 279 characters.
Opens with a tight hook
First paragraph is 129 characters.
2,304 characters.
Enough substance
1,903 characters.
5 bullet lines, 8 paragraph breaks.
Easy to scan
16 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.83 average.
26,657 ratings.
Enough ratings to be trusted
7,473 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 6 days ago.
1969 characters of release notes.
Release notes say something
Generic notes: “NEW LiDAR Coverage Overlay”
4 languages.
Localised listing
1 language.
173 MB.
Reasonable download size
165 MB.