Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Slack
Rippling - HR, IT & FinanceRippling - HR, IT & Finance
Benefits, Expenses, PTO & More
5/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “HR, IT & Finance”.
No filler words.
No wasted words
No filler words.
“Business Communication”
Has a subtitle
“Benefits, Expenses, PTO & More”
22/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 158 characters.
Opens with a tight hook
First paragraph is 145 characters.
2,805 characters.
Enough substance
1,021 characters.
16 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.13 average.
Rating of 4.5 or higher
4.72 average.
52,737 ratings.
Enough ratings to be trusted
16,183 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Bug Fixes • Feeling workflow déjà vu? We’ve got you. The app now catch…”
Release notes say something
Generic notes: “Bug Fixes and Improvements”
10 languages.
Localised listing
1 language.
351 MB.
Reasonable download size
167 MB.