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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Slack
Lead Connector
Slack icon

Slack

Business Communication

6,283m71/100 · Camp II
Full audit →
+442 m ahead
Lead Connector icon

Lead Connector

Productivity

6,725m76/100 · High Camp
Full audit →
Section by section
29
Title ▶
47
89
◀ Subtitle
79
100
◀ Description
63
76
Screenshots ▶
100
63
Ratings ▶
100
76
Freshness ▶
100
85
◀ Reach
29
The numbers
4.13Rating4.53
53KRatings4K
7Screenshots9
2 days agoLast update2 days ago
10Languages1
351 MBSize354 MB
Keywords in title + subtitle

Both fight for

No overlap. These two are not chasing the same searches.

Only Lead Connector

Check by check
Fix

5/30 characters used.

Title
Uses the 30 characters
Fix

14/30 characters used.

Fix

Title is the name alone.

Title
Carries a keyword, not only a brand
Improve

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“Business Communication”

Subtitle
Has a subtitle
Good

“Productivity”

Improve

22/30 characters used.

Subtitle
Uses the 30 characters
Fix

12/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 158 characters.

Description
Opens with a tight hook
Fix

First paragraph is 415 characters.

Good

2,805 characters.

Description
Enough substance
Good

1,168 characters.

Good

16 bullet lines, 6 paragraph breaks.

Description
Easy to scan
Improve

0 bullet lines, 4 paragraph breaks.

Good

Mentions users, ratings, press or awards.

Description
Shows social proof
Good

Mentions users, ratings, press or awards.

Improve

7/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Good

9/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Improve

3 iPad screenshots.

Screenshots
iPad screenshots
Good

8 iPad screenshots.

Fix

4.13 average.

Ratings
Rating of 4.5 or higher
Good

4.53 average.

Good

52,737 ratings.

Ratings
Enough ratings to be trusted
Good

4,007 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Good

Last update 2 days ago.

Freshness
Updated recently
Good

Last update 2 days ago.

Fix

Generic notes: “Bug Fixes • Feeling workflow déjà vu? We’ve got you. The app now catch…”

Freshness
Release notes say something
Good

487 characters of release notes.

Good

10 languages.

Reach
Localised listing
Fix

1 language.

Improve

351 MB.

Reach
Reasonable download size
Improve

354 MB.