Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Domino's Canada
Boston Pizza15/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Order, Deals & Rewards”
12/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 185 characters.
Opens with a tight hook
First paragraph is 308 characters.
664 characters.
Enough substance
1,416 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.64 average.
3,851 ratings.
Enough ratings to be trusted
366 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
Generic notes: “Minor fixes and security improvements”
3 languages.
Localised listing
1 language.
236 MB.
Reasonable download size
56 MB.