Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Domino's Canada
Skip - Food & Grocery DeliverySkip - Food & Grocery Delivery
Canada's homegrown delivery.
15/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Food & Grocery Delivery”.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Canada's homegrown delivery.”
12/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “delivery”.
First paragraph is 185 characters.
Opens with a tight hook
First paragraph is 146 characters.
664 characters.
Enough substance
3,119 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.66 average.
3,851 ratings.
Enough ratings to be trusted
7,693 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
1462 characters of release notes.
3 languages.
Localised listing
2 languages.
236 MB.
Reasonable download size
234 MB.