Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
South China Morning Post: News
Foreign Policy News & AnalysisSouth China Morning Post: News
Hong Kong, China & Asia news
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “News”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Hong Kong, China & Asia news”
Has a subtitle
“Politics & Global Affairs”
28/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “china”, “news”.
Adds new keywords
No words repeated from the title.
First paragraph is 360 characters.
Opens with a tight hook
First paragraph is 236 characters.
3,781 characters.
Enough substance
1,579 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
8 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
4.73 average.
2,248 ratings.
Enough ratings to be trusted
2,560 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 127 days ago.
101 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
137 MB.
Reasonable download size
31 MB.