Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Township
Designer City8/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
13/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“From Farming Town to Big City”
Has a subtitle
“City building game”
29/30 characters used.
Uses the 30 characters
18/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “city”.
First paragraph is 22 characters.
Opens with a tight hook
First paragraph is 268 characters.
2,440 characters.
Enough substance
1,920 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
3 bullet lines, 18 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.85 average.
2,206,010 ratings.
Enough ratings to be trusted
8,079 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 71 days ago.
728 characters of release notes.
Release notes say something
266 characters of release notes.
15 languages.
Localised listing
11 languages.
310 MB.
Reasonable download size
223 MB.