Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Township
TheoTown8/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
8/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“From Farming Town to Big City”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 22 characters.
Opens with a tight hook
First paragraph is 148 characters.
2,440 characters.
Enough substance
768 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.83 average.
2,206,010 ratings.
Enough ratings to be trusted
18,318 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 6 days ago.
728 characters of release notes.
Release notes say something
306 characters of release notes.
15 languages.
Localised listing
1 language.
310 MB.
Reasonable download size
168 MB.